Kanin is the Tagalog word for rice.It's what every Filipino meal is built on,and it's how we work: ground level first.Then everything you build on it.
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design
Design is whatpeople feel beforethey read a word.
We build identity systems, not logos. A mark, a palette, a type scale, and a set of rules that hold up when someone on your team has to use them at midnight without calling us. Every decision has to earn the room it takes.
marketing
Marketing is the storytold often enough thatthe market repeats it back.
Positioning comes first, then the channels. We write the narrative, build the assets that carry it, and run them where your buyers already spend their attention. Social, video, launch, the funnel underneath. Same story every time, told the same way.
teknology
Technology is where a brandstops being a pictureand starts being a product.
Websites, applications, 3D and immersive work, AI systems doing real jobs in the background. We build the thing rather than the deck describing the thing. When an engagement needs deeper engineering, Iridescent and Pernox pick up the build and the direction stays ours.
growth
We close the gap between what a company builds and how the market understands it, then we help it grow.
Design, marketing, and technology run out of one kitchen, by people who measure the work in revenue and not impressions. Strategy, identity, the site it lives on, the systems that keep it moving after launch.
Systems are only as good as the stories they support. Two studios, one team, one job: making the market see what you built.
Neil Capangpangan is CEO of Kanin Labs. He runs brand positioning, go-to-market, and the creative systems underneath both, for companies in fintech, healthcare, government, and consumer.
Before Kanin Labs he was an executive producer at Microsoft, where he stood up the Atlanta office as well as ran program management on HoloLens 2.
He builds creative infrastructure that moves revenue.
Georgio Capangpangan·CCOAtlanta, Georgia
She came up as a Creative Director on editorial campaigns and agency portfolios, then spent close to 10 years writing. That's where she learned a brand that looks right and sounds wrong is still wrong. At Iridescent Studio she held both positions at once, Director of Operations and Lead Concept Designer, and built the system that let a small team ship like a big one.
She's coordinated brand activations for Microsoft, DreamHack Atlanta, and the Overwatch League's Atlanta Reign.
RJ Bryce Jaca runs RJ Media out of Cebu City. He founded it, and he still works the accounts.
Food, retail, jewelry: SaladStop!, Nom Nom Café, Yoshio's Bakery, Teresito Farms, Wilyonaryo by Willy, CH Jewelry, Gold Gems. Local brands with real margin on the line, which is a harder brief than it sounds. A campaign either brings people through the door that week or it didn't work.
He directs the Cebu team for Kanin Labs PH.
Bianca Chan·Marketing CoordinatorCebu City, Philippines
Rave Calangi·Technology DirectorCebu City, Philippines
FAQ
No. We price by project off the menu. You pay for the work, not the relationship. If you want us back, order again.
Atlanta and Cebu. 2 offices, 12 time zones apart. When one closes, the other opens. Your project moves while you sleep.
We're a Filipino-American (AAPI) owned and operated agency. Kanin means rice in Tagalog. It's the foundation of every meal, and that's how we build brands.
Everything under one roof: branding, websites, pitch decks, video, 3D ads, social, ad management, and CRM systems. No subcontracting your project out to 4 different shops.
A free 1-hour consultation. You fill out the questionnaire, we talk, you get a Menu (that's our word for proposal). No pressure, no pitch theater.
No. We turn down predatory finance, unregulated ventures, and brands we don't believe in. If we take your project, it's because we think we can win with it.
Fast. Round-the-clock offices mean concept to deployed asset in days, not quarters. Ask about Rush Supply Co. if you want proof.
Atlanta, Georgia
Cebu City, Philippines
Cebu City, Philippines