Client

DELTA MERCH

E-Commerce + Apparel · rushsupply.co

Description

Delta Merch, a Rush Supply Co. division operating from Los Angeles and Atlanta, makes lifestyle merchandise and streetwear for a digital-first audience.

Challenge

A new merch line needed a brand pitch, label identity, and launch video fast enough to hit a 2026 collection window.

Approach

We developed the Rush x Delta brand pitch, designed the label and logo system with Cebu iterating variants overnight, and produced the launch video on an AI-assisted pipeline.

Outcome

The collection launched with identity, pitch deck, and hero video in hand. A full go-to-market kit from one engagement.

Untitled
Untitled