Client
FIN FINANCE
Financial Technology
Description
FIN Finance is a fintech platform in development under Pernox Group, building user-centric digital wealth management tools from Atlanta and Los Angeles.
Challenge
A pre-launch fintech with no identity. Everything from logo to launch film had to be built from zero before market entry.
Approach
We delivered the foundational brand system, identity through graphic language, with Cebu building out the brand book and collateral set. Atlanta produced the brand intro film.
Outcome
FIN heads into launch with a complete, documented brand foundation and a film ready for its first public impression.