Client
MERCH MOB
E-commerce
Description
Merch Mob is an Atlanta e-commerce startup building a branded apparel and custom merchandise line for launch.
Challenge
Pre-launch and pre-identity. Merch Mob needed a logo system and visual foundation strong enough to build a storefront on.
Approach
We designed the working logo system across positive, negative, and monochrome applications, then pressure-tested it with product mockups. The mark iterated between the Atlanta and Cebu design pods.
Outcome
The brand holds a locked identity foundation and mockup library carrying it into launch prep.