Client

RUSH SUPPLY CO

E-Commerce + Apparel · rushsupply.co

Description

Rush Supply Co. is a design-forward e-commerce apparel brand operating from Los Angeles and Atlanta.

Challenge

A 2026 growth push demanded a unified visual identity and a steady stream of content without traditional production overhead.

Approach

We folded AI video generation and graphic design into their content operation, producing hero website and social films plus a processed product image library.

Outcome

Rush entered its growth phase with a consistent brand aesthetic and a cheaper, higher-volume content pipeline.

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RUSH SUPPLY CO · Kanin Labs