Client
SADDINGTON RACING / BITCOIN RACING
Motorsports + Non-Profit · saddingtonracing.com
Description
Saddington Racing (Bitcoin Racing) is a motorsports non-profit operating out of Atlanta and Miami, connecting competitive racing with the digital asset community.
Challenge
A new race program with no media engine. They needed a full content ecosystem to court sponsors, fans, and partners at once.
Approach
We built the program end to end: teasers, sizzle reels, a racer-profile episode series, sponsor spots, landing page video, and AI-generated concept imagery for suits and liveries. Atlanta ran capture and strategy while Cebu kept the episodic edit pipeline moving.
Outcome
The team entered the season with broadcast-grade assets and a repeatable episode format. The sponsor materials are already driving partnership conversations.