Motorsports + Non-Profit

Untitled

SADDINGTON RACING / BITCOIN RACING · 2025

Services

Video Production · Post-Processing · Websites · Ai Generation · 3D rendering · Experience Design

Industry

Motorsports + Non-Profit

Year

2025 - 2026

Challenge

A new race program with no media engine. They needed a full content ecosystem to court sponsors, fans, and partners at once.

Approach

We built the program end to end: teasers, sizzle reels, a racer-profile episode series, sponsor spots, landing page video, and AI-generated concept imagery for suits and liveries. Atlanta ran capture and strategy while Cebu kept the episodic edit pipeline moving.

Outcome

The team entered the season with broadcast-grade assets and a repeatable episode format. The sponsor materials are already driving partnership conversations.